Authors: Maycon Lourenço Gimenez Franco; Gilberto Perez; Maria Luisa Mendes Teixeira and Alberto de Medeiros Júnior.

Abstract

Digital Transformation (TD) plays a relevant role in the competitiveness of organizations, in particular, for companies in the Brazilian Sugar-Energy Sector, which historically live with the challenge of expanding the use of technology to implement their strategies. With this research, we sought to identify the critical elements for the success of initiatives that seek Digital Transformation (TD) in companies in the Brazilian Sugar-Energy Sector. The predominant methodological paradigm was the interpretivist one, with a qualitative study. Data were collected through a previously elaborated interview script. Based on the Grounded Theory method, the data collected in the interviews were analyzed for the coding of the collected data, using open, coaxial, focal, and theoretical codings. As a result, eight theoretical categories were obtained, among which the following stand out: i) Strategic Partnerships for Digital Transformation; ii) Cultural Issues for Digital Transformation; iii) Corporate and Technological Governance Relationship.

Keywords: Digital Transformation; Sugar-energy sector; Strategic Partnerships.