PROJECTS OF THE THEME : HUMAN SCALE
Mackenzie Presbyterian University - CAPES PrInt
PROJECT 1
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PROJECT 2
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PROJECT 3
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Mackenzie Presbyterian University - CAPES PrInt
Coordinator: Paulo Sergio Boggio
Coordinator: Ana A. C. Osorio
This project aims at fostering international research in the education of managers considering the existing new technologies that will certainly affect the business environment. Research conducted by the PPGs involved in this project have shown that business managers are very well technically trained and developed through the years in his competence of making decisions in a technical fashion.
Decision-making is a process inherent to the human being, including the manager, when it comes to a managing decision. Aspects of how to precisely define the issue, guide the generation of alternatives, analyze the existing alternatives and proceed to choosing the best alternative are fundamental for the manager in individual and group contexts.
Thus, it is crucial to understand organizational attention, mental representation, the use of heuristics, organizational learning and memory, businesses as communities, neurocognitive foundations of the individual decision-making process, allowing for the understanding of psychological biases, the construction of meaning and interpretation. Those are all fundamental aspects for managers in organizational environments.
Coordinator: Walter Bataglia