Graduated in Marketing from Mackenzie Presbyterian University (MPU), Patricia Corsi was elected the eighth best CMO (Chief Marketing Officer) in the world by Cannes Lions. The award ceremony took place at the Cannes Lions International Festival of Creativity, where the list of the 10 most awarded CMOs in the world was presented.
Only two Brazilians were on the list, both women. "We are two Brazilian women on the list, the only Brazilians, and I am very proud of that," said Patricia.
Patricia studied at Mackenzie Presbyterian School (CPM) and MPU. Currently, she works as Chief Marketing, Digital & Information Officer (CMO, CDO, CIO) at Bayer Consumer Health Global, a renowned company in the pharmaceutical industry.
Additionally, Corsi was also elected one of the best CMOs in Brazil by Forbes two years ago. "For me, it was a great source of pride, but mainly a great opportunity to pave the way to Brazilians who want to have a career similar to mine," she emphasized.
Time at Mackenzie
"My story at Mackenzie goes way back and is very beautiful. I joined the American school in 1980 in the first grade, and I stayed until the eighth grade. Then I left to attend high school elsewhere and returned for college," said Patricia.
Patricia joined the Advertising and Marketing program in 1992. During this period, she was part of the sports league, helping to promote Mackenzie's sports. "I always liked the focus on sports; it helped everyone balance studies with energy, team building, and collaboration, which are important things in the world of sports," she declared.
Mackenzie's Influence on her Career
Patricia seeks to develop herself professionally every passing year, keeping up with the current market. "During my studies, I always enjoyed the classes, and the teachers were very good. I think the education I received helped me have a strong desire to continue improving myself," she claimed.
In 2023, Patricia, along with other four Brazilian women, launched a non-profit group called Latinas do Bem (Latinas for Good), to support and positively impact 100,000 Latin American women over the next four years. "We provide free mentoring sessions, and tips, and bring in experts to conduct webinars and lectures. All are free and geared towards Latinas wherever they are in the world. It's very sad to see salary surveys and realize that Latina women are the ones who earn the least," she emphasized.
Even though she graduated more than 20 years ago, the Mackenzian highlighted the university's importance in her life. "I've been out of Brazil for 15 years, we moved to London, then to the Netherlands, back to London, Mexico, and now for five years in Switzerland. So, even though I'm far away geographically, Mackenzie is always within me."