INTEGRATION OF TECHNOLOGY TO MARKET NEEDS

Managing the development of business is about making a strategic set of decisions, actions, and processes involving technological resources, innovation, information, and financial and human resources productively integrated to offer superior value in company products and services to customers in relation to competitors, with clear goals for growth and expansion, maximizing return on investment and the value of the company.

The current special topic INTEGRATION OF TECHNOLOGY TO MARKET NEEDS focuses on the keyword “integration” as the key element for business to develop an efficient and effective way that consistently provides superior performance relative to competitors.

TECHNOLOGY MANAGEMENT AND INNOVATION

This is understood by management of technology and innovation as the permanent search for technological and innovative solutions that enable customers and consumers to obtain greater benefits in using the company's products and services at lower costs compared to competitors.

Technology management is the product development process and provision of services with higher value than what is offered by competitors, through innovative solutions supported by information regarding technology solutions to be developed and refined, their costs, combined with market information, which provides returns on investments above those of the business sector. Innovation management in the company is the process of identification of the intrinsic and extrinsic qualities of goods and services demanded by customers and consumers, in order to facilitate the adoption of more efficient and productive solutions such as the production and distribution of technologies through adoption of an innovative atmosphere and facilitating mechanisms of innovation in the company.

MARKET DEVELOPMENT

Market development is understood as the essential means of expansion of the company resulting from the expanding of the business scope of their work with existing and potential customers, both nationally and internationally, by identifying opportunities and the consequent creation of higher value than that of competitors. Market development is sustained by an innovation and technology strategy for products and services, resources and capabilities, processes, business models, and the creation of new dimensions of product and market approaches.