PhilosophyDoctorinBusiness Administration (2009) and Master in Education,Art,and History of Culture (2000)fromMackenziePresbyterianUniversity.Degree in Mathematics fromFundação Santo André(1993). Professor oftheProfessional Master’sin Management of Business Development at theMackenziePresbyterian University, currently holdingthe position of directorof theCenter of Applied Social Sciences. Research in Strategic Managementfocused on Business Governance, Uncertainty on Organizational Environment,Competitive Environment,and StrategicContractualAlliances.Hehas severalarticles published in national and international journals on these topics.Experience with treatmentofdata modeling for structural equation andmultivariate statistical techniques.
Professional experience in management and consultancy obtained in management positions and management in national and international companies and coordinating courses in higher education institutions. Philosophy Doctor in Business Administration from Mackenzie Presbyterian University, Master in Business Administration from the University of São Paulo, Specialist in Financial Management and a degree in Civil Engineering. H e is professor of the Professional Masters in Management of Business Development at the Mackenzie Presbyterian University. Researcher in business development with a focus on innovation and competitive strategies. Appraiser, referee, consultant, and member of the editorial board of journals and other scientific publications.
Alberto de Medeiros Jr., PhD
Research area: Technology and Innovation Management
Philosophy Doctor (2007) and Master (2002) in Production Engineering from the Polytechnic School of the University of São Paulo, graduated in Social Communication (1976) from Fundação Armando Alvares Penteado (FAAP). He has experience as an executive, entrepreneur, and consultant in textiles companies, processing, clothing, and software makers to the textile industries. He is professor of the Professional Master’s in Management of Business Development at Mackenzie Presbyterian University. He is member of the Center for Studies and Research in Strategy, Entrepreneurship, Innovation, and Information.
Coordinator
Alexandre Cappellozza, PhD
Research area: Technology and Innovation Management
PhD in Business Administration by EAESP-FGV. Telecommunications Engineer by IMT. Professional experience as a teacher, researcher and advisor in Master and Doctorate Programs in multiple scientific areas such as Administration, Psychology and Social Communication. Visitor researcher at Red McCombs School of Business, Texas (USA). Research interests are associated with Information Technology and Quantitative Methods, among other topics related to Organizations Management.
Alexandre Nabil Ghobril, PhD
Research area: Technology and Innovation Management
M ajored in Naval Engineer by Polytechnic School of the University of São Paulo (USP), has a Master's Degree in Business Administration by Getulio Vargas Foundation (EAESP - FGV), sandwich program/MBA by University of Michigan - US A, PhD in Administration by Universidade Presbiteriana Mackenzie and Postdoctore by Illinois Institute of Technology – Chicago - USA. He has developed academic career as professor of undergraduate and graduate courses in Universities such as the Federal U niversity of Uberlândia, Instituto Mauá de Tecnologia and Universidade Presbiteriana Mackenzie. He has also collaborated to evaluate entrepreneurship projects at EAESP - FGV, Insper e ESPM. As researcher, he works in the areas of innovation, entrepreneurship and university - business cooperation. He is a partner of Infoworld Informática e Assessoria Empresarial and associate consultant at DBM / LHH - Lee Hetch Harrison.
Contributor
Fábio Kazuo Ohashi, PhD
Research area: Technology and Innovation Management
Doctor and Master in Informatics and Knowledge Management from Universidade Nove de Julho, Bachelor's degree in Business Administration from University of São Paulo, and degree in Systems Analysis and Development from Centro Estadual de Educação Tecnológica Paula Souza (Fatec).
Professor at Mackenzie Presbyterian University and at Centro Universitário Senac, Research Funding consulting professional for Technological Innovation project from Fapesp and Finap.
30+ years of experience in companies in the Managing Information Systems and Marketing, emphasis on Information Systems Projects, Software Engineering, and Artificial Intelligence. His work focuses on a variety of topics: Enterprise Resource Planning systems (ERP), Customer Relationship Management (CRM), e-commerce, sales force automation, Enterprise Content Management (ECM), Information Technology planning, user experience, and photo and video editing systems.
Gilberto Perez, PhD
Research area: Technology and Innovation Management
Licensed Lecturer at the University of São Paulo (USP/FEA - 2022) - Department of Administration - Area of Quantitative Methods and Informatics, Subarea of Informatics. Senior Visiting Professor (2021) at the Faculty of Economics and Sociology (Cité Scientifique, Villeneuve d' Ascq) - University of Lille-France - Project Capes/Print scholarship. Post-Doctorate from the University of Minho, Portugal (2012/2013). Master (2003) and Doctor (2007) in Administration from the University of São Paulo. Graduated in Electronic Engineering and Telecommunications (1982/1983). Graduated in Physics from the University of São Paulo (2001). MBA in Knowledge, Technology, and Innovation from FEA/FIA-USP (2001). Adjunct Professor I at Universidade Presbiteriana Mackenzie (UPM), since 2004.
Philosophy Doctor in Business Administration (2010) from Mackenzie Presbyterian University. Professional experience in multinational companies such as Executive Sales and Marketing, national and international markets, strategic planning, national and inter national level, with extensive expertise in the areas of Administration, with an emphasis on market development, marketing and strategic planning in national and international markets . She is a professor of the Professional Master’s in Management of Busin ess Development of Mackenzie Presbyterian University.
Marcos Antonio Franklin, PhD
Research area: Technology and Innovation Management
Philosophy Doctor (2007) and Master (2002) in Production Engineering from the Polytechnic School of the University of São Paulo, graduated in Social Communication (1976) from Fundação Armando Alvares Penteado (FAAP). He has experience as an executive, entrepreneur, and consultant in textiles companies, processing, clothing, and software makers to the textile industries. He is professor of the Professional Master’s in Management of Business Development at Mackenzie Presbyterian University. He is member of the Center for Studies and Research in Strategy, Entrepreneurship, Innovation, and Information.
PhD (University of São Paulo); Master degree (Mackenzie Presbyterian University); Graduation (Campinas State University); MBA in Management (Business School São Paulo and University of Toronto); Specialization in Administration (São Paulo School of Business Administration at Fundação Getúlio Vargas). Experience as a manager in large national and multinational companies.
Professor of foreign language courses at the Center for Applied Social Sciences (CCSA) at Universidade Presbiteriana Mackenzie. Member of the Academy of Management (USA). Researcher in business development, innovation and entrepreneurship and competitiveness.
PhD in Social Psychology from the Pontifical Catholic University of São Paulo (2013), a Master's in Business Administration (Marketing) from the University of São Paulo (2006), and a Bachelor's in Business Administration from the Pontifical Catholic University of São Paulo (2003). Professional experience as a product manager in national and international banks and as a university manager. He is interested in research topics related to customer value creation, consumer behavior, and consumer culture.